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At the Emirates Dubai 7’s tournament 2024, Visit Saudi created a dedicated hospitality space where guests could discover more about the Kingdom’s destinations, culture and growing tourism offering.


Evolution Technical was appointed to provide the complete audio-visual setup for the activation, combining branded content, live event coverage and carefully distributed sound to create an engaging environment within one of Dubai’s busiest sporting events.

The Challenge


The hospitality tent needed to perform as both a welcoming guest space and an active tourism showcase. Visitors had to be able to explore destination content while remaining connected to the wider Dubai 7’s programme, all within a busy venue experiencing continuous footfall throughout the day.


The technical system therefore needed to be visually clear, easy to operate and dependable over extended show hours. Audio also had to support background music, announcements and guest interaction without overpowering conversations inside the hospitality environment.

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The Solution


A network of large-format television displays was positioned throughout the tent to keep branded content visible from different areas of the space. BrightSign media players managed destination films, cultural features and tourism messaging, while selected screens also received live event feeds.


For audio, a compact L-Acoustics system using 5XT loudspeakers and supporting subwoofers provided controlled coverage across the activation. The system was balanced to deliver warm background music and clear speech reinforcement while maintaining a comfortable atmosphere for guests and hosts.

Delivery Highlights 


  • Delivered the complete AV package for the Visit Saudi hospitality tent.
  • Installed large-format television displays across the guest environment.
  • Managed tourism and destination content through BrightSign media players.
  • Integrated live event feeds into selected displays.
  • Deployed L-Acoustics 5XT loudspeakers with supporting subwoofers.
  • Tuned the audio system for background music, announcements and guest engagement.
  • Provided installation, testing and on-site technical support.
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Outcome


The finished activation gave Visit Saudi a clear and engaging platform for connecting with guests throughout the Dubai 7’s. Tourism content, cultural storytelling and live event coverage worked together without distracting from the relaxed hospitality setting.


Reliable audio and video systems kept the space operating smoothly during busy periods, helping strengthen the brand’s presence while giving visitors an accessible introduction to Saudi Arabia’s tourism offering.

Project Ecosystem


Client:

Visit Saudi


Evolution Technical:

Provided the complete audio-visual production for the hospitality activation, including large-format displays, BrightSign content playback, live-feed distribution, professional audio systems and on-site technical support.


Evolution Scenic:

Custom fit out, walls, ceiling and flooring


Evolution Site Services:

Power distribution


Evolution Furniture:

Full furniture and decor