At the Emirates Dubai 7’s tournament 2024, Visit Saudi created a dedicated hospitality space where guests could discover more about the Kingdom’s destinations, culture and growing tourism offering.

Evolution Technical was appointed to provide the complete audio-visual setup for the activation, combining branded content, live event coverage and carefully distributed sound to create an engaging environment within one of Dubai’s busiest sporting events.

The Challenge

The hospitality tent needed to perform as both a welcoming guest space and an active tourism showcase. Visitors had to be able to explore destination content while remaining connected to the wider Dubai 7’s programme, all within a busy venue experiencing continuous footfall throughout the day.

The technical system therefore needed to be visually clear, easy to operate and dependable over extended show hours. Audio also had to support background music, announcements and guest interaction without overpowering conversations inside the hospitality environment.

The Solution

A network of large-format television displays was positioned throughout the tent to keep branded content visible from different areas of the space. BrightSign media players managed destination films, cultural features and tourism messaging, while selected screens also received live event feeds.

For audio, a compact L-Acoustics system using 5XT loudspeakers and supporting subwoofers provided controlled coverage across the activation. The system was balanced to deliver warm background music and clear speech reinforcement while maintaining a comfortable atmosphere for guests and hosts.

Delivery Highlights 

• Delivered the complete AV package for the Visit Saudi hospitality tent.
• Installed large-format television displays across the guest environment.
• Managed tourism and destination content through BrightSign media players.
• Integrated live event feeds into selected displays.
• Deployed L-Acoustics 5XT loudspeakers with supporting subwoofers.
• Tuned the audio system for background music, announcements and guest engagement.
• Provided installation, testing and on-site technical support.

Outcome

The finished activation gave Visit Saudi a clear and engaging platform for connecting with guests throughout the Dubai 7’s. Tourism content, cultural storytelling and live event coverage worked together without distracting from the relaxed hospitality setting.

Reliable audio and video systems kept the space operating smoothly during busy periods, helping strengthen the brand’s presence while giving visitors an accessible introduction to Saudi Arabia’s tourism offering.

Project Ecosystem

Client:

Visit Saudi

Evolution Technical:

Provided the complete audio-visual production for the hospitality activation, including large-format displays, BrightSign content playback, live-feed distribution, professional audio systems and on-site technical support.

Evolution Scenic:

Custom fit out, walls, ceiling and flooring

Evolution Site Services:

Power distribution

Evolution Furniture:

Full furniture and decor

In March 2024, Evolution Technical was engaged by Soul Meta Production to deliver a complex rigging solution for Ramadan-themed decorations at Dubai Mall, one of the busiest and most iconic retail environments in the region.

The project required the safe suspension of decorative pieces of varying sizes and weights at heights ranging from 7 to 20 metres, without interrupting daily mall operations. Working within restricted overnight installation windows, the project demanded detailed planning, specialist rigging expertise and professional execution.

The Challenge

Installing large-scale Ramadan decorations within one of the region's busiest shopping destinations required a rigging solution that balanced technical performance with operational efficiency.

Decorative elements of varying sizes and weights needed to be safely suspended at multiple heights while ensuring the mall remained fully operational throughout the installation. With access limited to overnight working hours, every stage of the project had to be carefully planned and executed within tight timeframes.

The installation also required precise positioning to create visual symmetry and maximise the decorative impact, complementing Dubai Mall's architecture while reflecting the cultural and spiritual essence of Ramadan.

The Solution

To meet the project's technical demands and safety requirements, Evolution's rigging team designed and constructed a 34-metre-high flown truss grid system, providing a secure overhead structure from which all decorative elements could be safely suspended.

Pre-measured steel suspension wires were prepared in advance to ensure accurate positioning and a streamlined installation process during the limited overnight access periods.

Working exclusively overnight to align with the mall's operational schedule, the team completed the full installation within the allocated programme while maintaining the highest standards of safety.

Decorative elements were strategically positioned to optimise both symmetry and visual impact, creating a striking Ramadan display that enhanced the mall environment while respecting the client's creative vision.

Delivery Highlights

• Complete rigging design and engineering
• 34-metre-high flown truss grid system
• Decorative suspension between 7 and 20 metres
• Pre-measured steel wire suspension system
• Overnight installation programme
• Precision positioning for visual symmetry
• Technical installation and project delivery
• Safe execution within a live public environment

Outcome

The completed installation transformed Dubai Mall's public spaces with a visually striking Ramadan display while allowing the venue to continue operating without disruption.

By combining detailed engineering, careful planning and specialist rigging expertise, Evolution successfully delivered a technically demanding installation safely, efficiently and on schedule. The project demonstrates Evolution's capability to execute complex, large-scale rigging solutions in high-profile public environments where safety, precision and operational continuity are paramount.

Project Ecosystem

Client:

Soul Meta Production

Venue

Dubai Mall, Dubai, UAE

Evolution Technical:

Rigging Design • Flown Truss Systems • Decorative Rigging • Temporary Structures • Technical Planning • Installation Management • Overnight Installation • Health & Safety

As part of the Expo Festival of Light at Expo City Dubai, AGB Events appointed Evolution Technical to deliver a fully immersive lighting and laser installation surrounding artist Khalid Shafar's sculpture.

Designed to enhance the artwork without overshadowing it, the installation combined lighting, lasers, media playback and timecoded control to create a captivating five-minute visual experience that transformed the temporary structure into an immersive environment.

The Challenge

The installation required the sculpture to remain the visual focal point while surrounding audiences with synchronised lighting and laser effects. Every technical element needed to operate with frame-accurate timing, integrating lighting, lasers and audio playback into a single programmed show. The enclosed structure also demanded careful fixture placement and custom optical solutions to maximise visual impact within a compact space.

The Solution

Evolution designed and programmed a fully timecoded lighting show using a ChamSys lighting console integrated with QLab playback and an external sound interface for precise synchronisation. The proposed method was mocked-up at our warehouse for testing and approval by the client, before final signoff and deployment to site.

Clay Paky XTYLOS laser fixtures were arranged around the installation and directed through custom-built reflectors, creating striking laser beams focused toward the centrepiece sculpture. Additional 5W laser systems enhanced the visual depth, while wireless Astera AX5 fixtures provided battery powered architectural colour washes across both the structure and sculpture base, where hard power was unavailable.

Throughout the five-minute sequence, carefully programmed lighting transitions, colour palettes and laser choreography evolved through multiple visual scenes, creating an immersive experience that highlighted the sculpture while complementing the artistic narrative of the wider festival.

Delivery Highlights 

• Complete lighting and laser design.
• Fully timecoded lighting and playback control.
• ChamSys lighting console programming.
• QLab playback and synchronisation.
• Robe XTYLOS laser fixtures with custom reflectors.
• 5W laser systems for enhanced beam effects.
• Astera AX5 wireless architectural lighting.
• Technical programming, installation and commissioning.

Outcome

The completed installation successfully combined creative lighting, laser technology and precise show control to create an immersive visual experience centred around Khalid Shafar's sculpture. Through carefully synchronised programming and innovative technical design, Evolution delivered a seamless multi-sensory installation that enhanced both the artwork and the visitor experience, contributing to the creative vision of the Expo Festival of Light.

Project Ecosystem

Client:

AGB Events

Venue

Expo City Dubai

Evolution Technical:

Technical Management • Lighting Design • Laser Systems • Show Programming • Timecode Synchronisation • Scenic Lighting • Installation & Commissioning

For the Dubai Light Art Festival at Expo City Dubai, Evolution Technical was appointed by AGB Events to fabricate and install three large-scale public art installations by renowned Emirati artists. Each artwork combined creative vision with structural engineering, custom fabrication and integrated lighting, requiring close collaboration between artists, designers and technical specialists to bring each concept to life.

The Challenge

Each installation presented its own engineering and logistical requirements. Large-scale fabricated structures had to be designed for outdoor environments, safely transported to site and installed within a compressed programme. Lighting systems needed to integrate seamlessly into the artwork while remaining discreet, weather-resistant and reliable throughout the festival. Structural stability, public safety and precise installation were critical across all three pieces.

The Solution

Evolution fabricated and installed three bespoke artworks, each engineered to meet the artist's vision while complying with international structural and safety standards.

Minaret 2.0 by Abdullah Al-Mullah featured a custom 1,000kg steel structure with geometric acrylic elements and reflective finishes, mounted on a two-ton counterweighted base. Integrated RGBW lighting was programmed to reflect the five daily prayer times through carefully choreographed colour transitions.

Musk Spectre by Dr. Najat Makki consisted of seven interconnected steel forms spanning approximately 180 square metres. Wrapped in stretch tulle fabric and illuminated with RGBW lighting, the installation created immersive shadow effects while being securely anchored within engineered sand-filled foundations.

Afterlife by Maitha Hamdan featured a six-metre-high cylindrical steel structure enclosed within a 360-degree LED light curtain, creating an immersive illuminated sculpture that transformed throughout the evening.

Delivery Highlights 

• Fabrication and installation of three large-scale public artworks.
• Custom structural steel fabrication and engineered foundations.
• Integrated RGBW architectural lighting systems.
• 360° LED light curtain installation.
• Weatherproof lighting integration for outdoor operation.
• Oversized transport logistics and site installation.
• Structural engineering and safety compliance.

Outcome

Delivered on schedule for the festival opening, the installations successfully combined contemporary art with technical innovation, creating immersive experiences that celebrated Dubai's culture, heritage and artistic creativity. Through custom fabrication, integrated lighting and precise installation, Evolution transformed each artistic concept into a durable public installation while demonstrating expertise in complex scenic engineering and large-scale outdoor production.

Project Ecosystem

Client:

AGB Events

Venue

Expo City Dubai

Evolution Technical:

Integrated RGBW Lighting • Laser Setup • Laser Haze • Custom Lighting Programming • Lighting Control • Power & Data Integration • Technical Installation • System Testing & Commissioning • Project Logistics

Evolution Scenic:

Custom Fabrication • Structural Steel Fabrication • Acrylic Fabrication • Reflective Finishes • Engineered Bases & Counterweights  •  Scenic Installation • Structural Safety Compliance